Businesses who start using paid advertising generate very profitable sales of their product or services. Paid advertising poorly done is like burning your money. However, done well; it’s like a cash register that keeps ringing. The paid advertising platforms and channels want your money and will keep taking it regardless…

This article first appeared on the Steve Welsh Marketing blog The foundation for a healthy business is the ability to plan your growth. The starting place is the formulation of all your ideas put into writing to create a marketing plan. A business plan = financials/business goals — a marketing plan = action It doesn’t matter how excellent your product/service is, without…

This article first appeared on the Steve Welsh Marketing blog. Let’s start off with me saying “I’m a fan of email marketing and autoresponders”. Why am I a fan? Because they work! There are many myths about email marketing and specifically email autoresponders. Most of them come from people who…

With 89% of marketers reporting their primary channel for lead generation is email marketing campaigns. And, 59% of marketers say email is their most significant ROI (return on investment). You can understand why it’s essential to incorporate email marketing campaigns into your business. By the end of this post, you…

Social media platforms have dominated most businesses marketing efforts for several years now. And, choosing the best platform for your business can be tricky. In this post, I will go through the top nine social media platforms. …

Creating your content marketing strategy is time-consuming and hard to maintain. However, it’s a proven long term benefit for business growth. I have been marketing my own and clients businesses for many years, and I can tell you that consistency is the key. Content marketing can allow you to deliver…

This post will go through how to do keyword research focusing on the why and how-to. By the end of the post, you will understand and be able to carry out keyword research for your business. It’s a beginner guide, so don’t expect to be an expert or “guru” by…

Anyone can create a website today; however, not everyone can create a website that works. There is a much easier route for how to create a WordPress website that is intuitive, like using a new smartphone. Having spent many years learning HTML (Hypertext Markup Language), CSS (Cascading Style Sheets) and…

How to create a brand for your business is a great question. Branding is one of the areas you should complete before starting your business. There are several steps to go through, and I will touch on each one so that you will have the right information to create your…